Tourism Panel

I have been selected to sit on the newly formed Tourism Panel at Cornwall Council. This will be a challenging role as tourism is a vital form of income for Cornwall, roughly 25% of GDP and employing around 15% of the workforce. We met for the first time last week and it gave us chance to sit around the table to raise and discuss the issues and problems that the tourism industry is facing.

It would be great to say that we have a huge budget to tackle these issues, but in the scheme of things its not. Its around £2.6 million, and I doubt that we will get any more money. So we will just have to use this amount as best as we can. Do we advertise more outside the County, or do we publicise more of what’s around once they are they are in the County. These are just two of the questions raised and that will need addressing.

What the tourism industry really needs is some great weather. The weather for the last 2 years have not been great. If the weather continues to be poor during the “season” then I am really worried because poor weather keeps people away.


  • Zetetist

    'roughly 25% of GDP and employing around 15% of the workforce'

    Interesting. This implies that the tourism workforce is considerably more productive than the rest, which is counter-intuitive given prevailing wage levels.

    Were you given a reference for the 25% claim?

  • Cllr Andrew Wallis

    It was a figure given to me, that I checked from some old papers from CCC.

    I did think the workforce % would be higher than 15%.

  • Anonymous

    The figures are probably right Zetetist, 15% of working people earn a quarter of the income. As we all know the workers probably end up with 5% of this money for a few months a year, that's what you get with the Tories in charge. Luckily for the poor fatcats the lack of any public interest in developing any other industry keeps the costs low. Furthering sweetening the cream to be skimmed off is the fact that Cornwall's taxpayers cover marketing costs. Maybe this is what is meant by the Tories concept of Public-Private partnership.

    This 2.6 million marketing budget is perverse when in the coming months, Council employees face redundancies, which will affect schools and the fire service amongst other things. Please spend the money more wisely, tourism doesn't need any help.
    Rob @cernyw

  • Cllr Andrew Wallis

    The £2.6 million is not for marketing. Its runs Visit Cornwall and the TIC's that are run by VC.It also includes staff wages.

    In comparison to other Counties budgets its rather small.

  • Anonymous

    Are'nt the Tourist Information Centers being closed/ sold off… so other than marketing, what do they do?

    I am not arguing that tourism shouldn't be promoted but what about our other industries? Fishing, agriculture, food production, quarrying, mining and a whole host of others seem to be outside the remit of the Cornwall Development Company.
    Why can't the council play to our strengths, whilst building a diverse and strong economy.

  • Anonymous

    Interesting,why were you "selected" Im afraid I dont know about your background and there are no details on your blog,but I assume you have a background in Tourism ,? Who are the other members ?

  • Cllr Andrew Wallis

    Hello Anon,

    Selected by the Portfolio Holder to sit on the panel. Near nine years running a business that depended on tourism.(for the record, I no longer own it)

  • Anonymous

    A "business that depended on tourism" sorry but what does that mean,did you run a hotel or something?

  • Anonymous

    "that's what you get with the Tories in charge."

    Give us a break – the Tories have been in power for a few weeks. These figures are the legacy of the Labour government that has just left.

    Whether the Tories are good or bad remains to be seen, but they are in power and should be given a chance without people blaming them for the mistakes of those that have been in power for the last decade or so.

  • Ffiona Barrington-Wallace

    Interesting that a tourism panel has been formed, is the capability of CDC to deliver, under scrutiny? I was under the impression that CDC had it's own management panel for it's tourism activities – made up of elected members, industry leaders etc etc.

    Also, does the marketing figure above take into account the income generated through the very expensive advertising / membership rates that are charged to Cornish businesses to be promoted by Visit Cornwall / TIC's.

    I should imagine that income stream would inflate the total marketing budget handled by CDC even further.

  • Cllr Andrew Wallis

    I owned a fish and chip shop

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