I have been selected to sit on the newly formed Tourism Panel at Cornwall Council. This will be a challenging role as tourism is a vital form of income for Cornwall, roughly 25% of GDP and employing around 15% of the workforce. We met for the first time last week and it gave us chance to sit around the table to raise and discuss the issues and problems that the tourism industry is facing.
It would be great to say that we have a huge budget to tackle these issues, but in the scheme of things its not. Its around £2.6 million, and I doubt that we will get any more money. So we will just have to use this amount as best as we can. Do we advertise more outside the County, or do we publicise more of what’s around once they are they are in the County. These are just two of the questions raised and that will need addressing.
What the tourism industry really needs is some great weather. The weather for the last 2 years have not been great. If the weather continues to be poor during the “season” then I am really worried because poor weather keeps people away.