Helston Town Branding: What do you think?
Last night I attended the Helston Traders Meeting, I was there for two reasons. The first I was asked to give a presentation on the use of Social Media (more later) and there as Divisional Councillor for 1/3 of Helston.
Before it got to my presentation, the town team made up of volunteers from the business community unveiled six designs. The businesses and public will be now asked to choose one, which will be the official Helston brand. I have to say, before you see the pictures, the designs do not jump out and say Helston. But what do I know about branding!
These designs did result in a very interesting debate on why these were chosen, why the more traditional, or more well-known brands of Helston did not make the final six. I am sure everyone will have their own opinion, and that is what the Traders Association is hoping for, as you will be able to vote for your favourite by going into the various shops in Helston. The Traders Facebook page is HERE
The six designs: