Earn Nectar Points for Recycling?
Sorry if the title raised your hopes of earning a few Nectar points for recycling. Sadly, this scheme is being rolled out in Birmingham and not Cornwall. Personally, I think the idea of trying to make people recycle more by fines and punishments rarely works.
Birmingham’s view is to reward, as then there is something for everyone. The Council gains by not paying the high land fill tax and the customer gets a reward that can be spent in a variety of shops. This method of reward is now being copied by most retailers since the Tesco Clubcard proved to be a huge success. So if these reward schemes are so successful isn’t about time Local Authorities adopted them?
In Cornwall the recycling rate is on average about the 39%. Trying to get more people to recycle a greater amount of their waste is for a lot of Councils the Holy Grail. Leaflets and flash marketing drives only work to a point. Maybe this, or a similar scheme could work in Cornwall.
I will be asking the question on feasibility and possible costs to senior officers once things settle down from the summer period.